Arbor Realty Trust

  • AVP, Content Strategy & Demand Generation

    Job Locations US-NY-Uniondale
    ID
    2018-1356
    # of Openings
    1
    Category
    Marketing
  • Overview

    The AVP, Content Strategy & Demand Generation reports to the VP, Strategy & Planning and is responsible for planning, developing, executing and reporting on Arbor’s content-driven Demand Generation operation. In this role, he/she will drive Arbor’s business development marketing initiatives across Arbor’s multiple product platforms using an integrated marketing strategy with a strong emphasis on content marketing, social media, email, content, SEM and paid. The AVP, Content Strategy & Demand Generation is an integral part of the marketing team and will leverage Arbor’s in-house marketing resources (creative design, communications, data and conferences/events) to swiftly, collaboratively and strategically, develop and implement new business marketing plans, new product campaigns and key strategic initiatives across Arbor’s commercial/multifamily and seniors housing mortgage product platforms.

    Responsibilities

    The AVP, Content Strategy & Demand Generation will have the following duties and responsibilities, including but not limited to:

    • Leverage data analytics, marketing technology and customer insights to plan, develop and execute annual marketing and business development plans in order to increase market share, ROI and achieve new business goals.
    • Demand Generation will focus on content strategy, lead generation and nurturing campaigns with emphasis on content marketing, paid search, social, email and SEO strategies.
    • Develop a strong understanding of Arbor’s target audiences, personas as well as our client’s omnichannel experience.
    • Lead an agile team consisting of content, creative, data, communications, conferences, events and sales staff to drive demand generation activities
    • Provide recommendations for key strategic partnerships and initiatives to support future growth.
    • Provide weekly and monthly updates and recommendations to management team on progress, action items, metrics and milestones for multiple strategic plans.
    • Create and implement new procedures and processes to accommodate new product launches and marketing initiatives.
    • Gather and analyze competitive and market intelligence to support the marketing and sales team as well as to formulate recommendations.

    Qualifications

    Education:   Bachelor’s degree in Marketing or Communications.

     

    Experience:  The ideal candidate will have 10 years of hands-on experience leading the execution of integrated marketing campaigns with a strong focus on digital marketing and lead generation programs. B2B marketing experience within financial services, banking and/or real estate industries, a plus.

     

    Knowledge/Skills/Abilities:

     

    • Strategic thinker with entrepreneurial drive, passion and ability to assess and quickly understand strategic marketing goals, objectives, audiences and goals
    • Candidate must possess a keen understanding of a broad array of marketing disciplines: content marketing, digital marketing, lead generation
    • Ability to analyze key metrics to measure success of content marketing programs, digital marketing campaigns and SEO efforts
    • Ability to build trust and cultivate internal relationships to effectively lead the execution of critical initiatives while maximizing various internal and external resources for the purpose of executing concurrent marketing strategies and campaigns
    • Ability to manage multiple time-sensitive projects simultaneously while meeting expected deadlines
    • A team leader with strong employee/project management experience, able to lead by example
    • Positive attitude, hard worker, motivated self-starter, excellent interpersonal skills, creative, pro-active, well organized and detail-oriented
    • Excellent organizational and time management skills
    • Knowledge of the financial services industry a strong plus.
    • Demonstrated skill in content editing for digital publication.
    • Applicants must be proficient with CRM, Marketing Automation and technology platforms. [i.e. Salesforce, Pardot, Google Analytics, as well as Microsoft Office]

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